There is such a myth that the CRM system is a tool that only the sales department works with. But is it so?
And in this article, we consider good stories and the correct experience of using the CRM system in terms of its usefulness not only for the sales department, but also for marketers.

In almost every post about the usefulness of a CRM system, we mention analytics. After all, it enables companies to make decisions and make changes in processes based on real numbers, and not on the moods and predictions of top management.

A few years ago, the installation of CRM systems was considered a privilege of large companies, which simply are not able to physically monitor what and where is happening. But today, business systematization has gradually turned from a trend into a necessity for every business.

In business today, effective project management is one of the key conditions for success. Project systems come to the rescue here — tools that allow you to organize and optimize all stages of the company’s project activities.