Audit of the sales

With the help of audit we find weaknesses and growth points of each manager. Quality control in the sales department is necessary in order to understand how employees interact with the customer, to identify systemic (they occur in each manager) and individual errors (private cases).

The result of the service is a document-instruction that gives an understanding of why it receives such results and how to correct them.

We are the FIRST and the LEADING company with
quality control of sales departments in Ukraine

We are trusted by TOP business
of the Ukrainian market

We have established ourselves as
integrators in 25 market areas

Why you need this service?

Who will benefit from the service?

For small, medium and medium+ business

For those who are focused on scaling or focused on growth and development

For business owners

Who do not yet have a head of sales and those who still perform this function independently

For the head of sales

Who want to help their teams increase sales

For the marketer

Aspiring to do so, the cost of advertising paid off quickly and all the LEADs were well processed.

Want to find a solution?

Leave a request and our business analyst will give a detailed presentation.

What do we do as part of the service?

1. Analysis of the quality of LEADs and work with them in the sales department

We analyze the heat of the ice according to the customer's willingness to buy (cold, warm, hot). We provide feedback to ice quality marketers and evaluate the ability of the sales force to make more profit.

2. Analysis of the effectiveness of telephone conversations

We analyze the effectiveness of the use of sales scripts, the skills of managers on the phone in stages: congratulations, identification of needs, presentation, work with objections, closing the deal. We find system errors of managers and give recommendations on how to eliminate them. We measure the average effectiveness of successful dialogues.

We will listen to the calls and check:

  • call processing speed;
  • quality of telephone sales;
  • the effectiveness of the existing script;
  • conversion of each meeting and sales appeal manager;
  • check for the 15 most common mistakes that lead to the loss of a potential customer;
  • provide recommendations on how to change.

Important rules: 

3. Analysis of the quality of meetings in the sales department

We analyze the effectiveness of meetings of managers in the sales department with the help of cameras or mystery shoppers. Thus, we check the level of compliance of managers with the company's standards, work with potential buyers, identify systemic errors in the work, give recommendations on how to eliminate them. We also check for contact with a potential buyer after the meeting.

4. Analysis of the quality of customer support for purchases in the CRM-system

We study the business process of your company. We analyze the effectiveness of managers' use of all available tools of the CRM system. We find systemic errors of managers in managing customers in CRM: the presence and relevance of tasks, the reasons for "hanging" agreements at various stages, the relevance of transferring customers to the stage "Closed and not implemented" and give recommendations on how to eliminate them.

5. Measure key performance metrics

We track and analyze for each manager and sales department in general such key metrics as: conversions from incoming leads in sales / refusal / meetings / non-target leads; financial results, the financial potential of your sales department, the number of customers at risk of loss, the real value of the manager, the ceiling of personal sales to the manager and more.


If you do not control and analyze the work of the sales department, you can heal the moment when managers are not working full time. And you will understand this only when the company loses customers and profit.

6. Development of recommendations

Throughout the audit, we develop and record guidelines for management to increase sales conversions, prioritizing their application, to achieve the goal as soon as possible.

After the audit you:

  • receive all research materials (audio and video recordings) that were used to develop the audit;
  • see a report with the results obtained during the audit;
  • hear during the meeting all the necessary recommendations to achieve the desired results.

7. Presentation of the audit

We provide you with all the materials that we generated during the audit: audio recordings of telephone conversations, meetings, cutting ineffective phrases or illegal actions of managers, etc.

Discussed in detail:

  • each detail included in the report with an explanation of what information it carries and what conclusions can be drawn;
  • what indicators need to be focused on each manager to influence the quality of his work;
  • what actions are best done and in what order to
    increase the results of the sales department;
  • answers to all questions.

In order to achieve similar results, we are strengthening CRM with strengthen your business by what is important to your customers!
With DOitWELL, every CRM system becomes a sales growth tool that works for you.


sales growth with the same flow of incoming calls

up to 15%

increase in repeat sales

1.5 times

reduction in application processing time


NDA agreement

 NDA agreement and subscription (LLC or sole proprietorship. When paying for LLC + 20% VAT)


Digitization of tasks and targets and study of strengths and weaknesses


the work of the sales department and support until the financial result is achieved

We are developing

We will start the development of your sales department and show your hidden financial potential


Choose DOitWELL

We are pros where others are just starting out. 
And we are ready to prove it to you!

Want to find a solution?

Leave an application and our specialist will conduct a detailed consultation and select the ideal solution for your business processes.

Want to manage the result?

We will select solutions to unleash the financial potential of your sales department to the top results


95% of our sales are word of mouth. We build long-term cooperation with customers and partners.

Results achieved:

1. Optimized for managers the process of demonstration and booking of apartments using the service Profitbase.
2. Connected the widget of document formation, which allowed to form a contract in 1-2 minutes.

Results achieved:

1. 25% - increase in efficiency of sales managers.
2. 2 months after setting up amoCRM, as well as changes in the motivation system, the sales result in January (usually a quiet month) was higher than in any of the months of operation in the last 2 years.

Results achieved:

1. Digitized the process of B2C market customer service with its automation by 40%.
2. Implemented a loyalty system and set up the process of automatically launching mailings to increase sales.